From the laptop of:
Jan-Michael Britten
England, United Kingdom.
Dear stranger on the internet,
Imagine for a second that you’re in the market for a new set of wheels.
Eager to check out what’s on offer, you head over to the nearest car dealership.
As soon as you walk through the door…
Before you’ve even had a chance to take two steps into the building…
A pushy salesman zeroes in on you like a hawk eyeing its prey.
He’s talking a million miles an hour, all handshakes and fake laughter.
Standing so close you can feel his breath…
He fires off a never-ending spiel about today’s “one-time-only” deal on a shiny new model he thinks you’d be PERFECT for.
You’re feeling forced to make a snap decision.
It’s like he doesn’t even care about what YOU want.
He’s desperate to make the sale and will deploy whatever “hardcore pressure tactics” he has to in order to make it happen.
You feel manipulated and the situation is suffocating.
What’s your game plan?
How’d you navigate this shark-infested showroom?
You get the heck outta Dodge, that’s how!… And you NEVER go back.
Picture this scenario instead…
You walk into the same dealership, but this time, the experience is completely different.
Rather than rushing over like a bull in a china shop, the salesman waits a beat.
He greets you with a warm smile and a simple offer:
“Can I grab you a coffee? Feel free to browse—I’ll be in my office if you have any questions.”
No hovering. No pressure.
Just space to look around and make up your own mind.
The result?
You relax. You take your time…
And when you’re ready, you head into his office to chat.
The salesman is polite, answers your questions and explains the benefits of the car you’re interested in.
No tricks. No gimmicks.
Just straightforward help and advice.
Before you know it, you’ve bought the car…
And you feel FANTASTIC about it!
Why?
It’s simple.
The second salesman understood…
Think about it.
How often have you ignored or scrolled past content because it screamed “Buy This Now!”?
It’s the digital equivalent of being cornered by a pushy salesman.
The harder it tries to sell you, the faster you scroll right past it.
But here’s the thing…
People aren’t against buying.
Quite the reverse actually…
They’re more than happy to spend their money—ON THEIR TERMS.
You see, what they hate more than anything…
Is feeling pressured, manipulated or bombarded into it.
And guess what?
Your customers feel exactly the same way!
Nothing gets them to say “No” quicker than asking for the sale.
Which leads us to the main question…
Well, I’m glad you asked because the answer’s…
Easy peasy lemon squeezy!
Ready?
Here it is:
You use a "backward sales secret"…
A secret so counterintuitive, you’ll wonder if I made it up (spoiler: I didn’t).
Now, I have to warn you…
This “backward” approach might feel strange at first.
In fact, it’s the exact opposite of everything you’ve been told about selling online.
Your business will thrive or fail based on these words…
You’re NOT in the business of selling something to your customers…
You’re in the business of SOLVING something for them.
The truth is, no one’s browsing the internet thinking “I can’t wait for someone to sell me something today.”…
But they are thinking “I wish I could figure out how to fix this problem I’ve been struggling with.”
When your product or service is presented as the solution they’ve been searching for and NOT A SALES PITCH…
They’ll be more than happy to get their credit cards out to purchase from you.
Next time you write something to your customers, flip the script…
You won’t believe how persuasive it is!
Until next time,
Jan-Michael “can I grab you a coffee?” Britten
P.S. If you’d like to see an example of this powerful “anti-selling” technique in action…
Look no further than this letter.
I’ve not made a single pitch during the whole thing…
Why?
Because I practice what I preach.
I know if I help you for free now…
You’ll be more inclined to know, like and trust me enough to buy from me in the future.
In other words…
Forget about being a pushy salesperson and start being the one that pulls in customers to you instead.
It’s better for everyone!
