From the laptop of:
Jan-Michael Britten
England, United Kingdom.
Dear stranger on the internet,
Knock knock…
There’s someone at your front door.
“That's odd.”
You weren’t expecting anyone.
Naturally, you wonder “Who could this be?”
You walk over, eager to find out.
As you pull the handle back and peek around…
You’re surprised.
No one’s there.
But then you look down and notice a package on your welcome mat.
It’s addressed to YOU.
It’s got YOUR name written on it.
But here’s the weird part…
You don’t remember ordering anything.
There’s no return address, no markings on the box…
Just your name.
What do you do?
Do you open it?
If you’re like most people, you’d rip that sucker open faster than Leonardo DiCaprio changes girlfriends!
Sure, you may hesitate a little at first…
“Where did this come from?”
“Who sent it?”
But then an urge so INSANELY powerful kicks in, compelling every single fibre of your being to find out what’s inside…
Leaving you unable to resist and practically screaming…
Unless you scratch the itch…
You’ll be unable to focus on anything else no matter how hard you try.
It’ll gnaw away at you second by second, distracting you NON-STOP, until it drives you crazy enough to finally give in.
And guess what?
That itch…
That relentless need to scratch…
Well, it’s EXACTLY what’s keeping you glued to this page right now, reading this letter!
I’m curious to see if you know the answer.
Before I reveal it though, let me give you a quick hint…
It’s caused by an extremely potent “hypnotic trigger”…
The same extremely potent “hypnotic trigger” that compels people to click on headlines like…
“Top Nutritionist Warns: The One Food You Should NEVER Eat After 7 PM”
Or…
“The One Thing Big Banks Don’t Want You to Know About Your Money—And Why”
You bet I have Jan-Michael!
Awesome, what is it then?…
Come on, don’t be shy.
It’s CURIOSITY.
Exactly!…
You’re 100% right!
Or to put it another way…
Your brain is hardwired to close the gap and will plague you with thoughts of nothing else until it does.
If you want to get your customers to engage with what you’ve written DON’T try and force them to read it.
Instead, think of every line like an episode of your favourite TV show…
The more you can make each one feel like a cliffhanger, the more desperate they’ll be to find out what happens next.
Until next time,
Jan-Michael “what’s in the package?” Britten
P.S. DO NOT SKIP THIS:
There's one seemingly innocent but “extremely costly” writing mistake that could be the number 1 factor standing between your web copy converting or falling flat on its face…
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Inside you'll discover why NOT using this tempting cheat code is your secret weapon to getting ahead of your competition and attracting customers to you like a magnet.
(See what I just did there?)
